BRANDING THAT ATTRACTS

BRANDING THAT ATTRACTS

When your brand attracts more people, your salespeople get more qualified leads.

MESSAGING THAT COMPELS

MESSAGING THAT COMPELS

When you tell a story that matters to the people who matter, they’ll be glad to respond.

INSIGHT THAT SHOWS THE WAY

INSIGHT THAT SHOWS THE WAY

You’ll need writing, brainstorming, and workshops to attract the right people.

BIG IDEAS THAT INSPIRE

BIG IDEAS THAT INSPIRE

Work with the guy whose approach helped make Macintosh a household word.

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ABOUT RICH BINELL

An escapee from New England, Rich is a brand strategist and writer who loves what he does. One day, while working at a small but mighty agency called Altman & Manley in Boston, Rich was recruited to head up the writing team in Apple Computer’s legendary Creative Services Group. He and Apple flourished under that arrangement for a good long time.

 

When the group at Apple was disbanded eight years later, Rich founded his own creative firm. He focuses on branding. promotional campaigns and writing projects for startups, as well as rebranding and sales promotion projects for large established companies. He is known for his exceptional skill at getting to the heart of the matter, and for simplifying messaging and storytelling for corporate branding, marketing campaigns, and collateral. He provides services ranging from business consulting, brand strategy, and creative direction, to messaging, copywriting, and workshops

 

Rich is known for fearlessly stepping in with just the right creative solution when your company needs to sort out not just Mission and Vision issues, but in each case — why your product or service matters — and how to communicate that in a compelling way that generates excitement, and sales.

SERVICES

BRANDING

Intelligent and scalable brand programs created for impact and results.

AD CAMPAIGNS

Print, web, TV, and radio campaigns that get people to click, email, call, and show up.

CREATIVE DIRECTION

Creative inspiration and motivation to ensure delivery of a unified effort across all media.

WEBSITE WRITING

Messaging and content including blog and social media creative direction.

COLLATERAL WRITING

Sales presentations, brochures, posters, and booklets.

GHOSTWRITING

Secret writing partner for book projects or magazine articles.

NAME GENERATION

Memorable names that mean something and form pictures in your prospect's mind.

BRAINSTORMING

Sessions which help you address the most pivotal aspects of your business problem — and reveal those solutions.

ADVISORY BOARDS

Creating messages that matter for the people who matter most to you — your investors, prospects, partners, and candidates.

WORK

  • All
  • Advertising
  • Branding
  • Business
  • Copywriting
  • Naming
  • Repositioning
  • Start Up
  • Workshops

CLIENT TESTIMONIALS

  • "Breakthrough business ideas can come from anywhere. In my case, most of them come from Binell. I hired him to write advertising copy. What I got was a bunch of challenges surmounted, and new tools that helped me grow business at an unprecedented rate."

    DAN RACIMO, Mission City Credit Union

  • In a very short time, Rich helped us develop internal and marketing messaging, booth messaging, and a brochure that helped us collect over 400 qualified leads at our most important industry conference. If he could help our small German software company, I’m sure he could help anybody.

    OLIVER KEIZERS, President, 8Man Software

  • "I thought it was all over, the Sun stabbing me in my eyes and all, and the summer air was like an oven. But without ever touching me, he pinched the hook with a pair of pliers and I slid right off. 'What a guy,' I thought. 'What a guy.'"

    RAINBOW TROUT, Yuba River, June 2017

  • Rich Binell is a genius. He's got a rare gene that enables him to get to the heart of what is important, then extract the absolute essence of why you should care about something. My only regret in business is that i didn’t work with him earlier in my career. Good copy is hard to come by. Great copy, a unicorn. Rich is that unicorn."

    BILL CAHAN

  • "Rich Binell is an original one-of-a-kind creative genius who is obsessively focused on making his clients hugely successful."

    JOHN BIELENBERG

SEND A NOTE

Rich would love to hear from you! To send him an email, please complete this contact form and he’ll get back to you right away.

 

Or call him:

408-499-1835

 

Social Media:  http://www.linkedin.com/in/binell

 

Send mail to him:

Rich Binell
PO Box 990
Los Gatos, CA 95031

 

Thank you for visiting.


CONTACT RICH

PO Box 990, Los Gatos, CA 95031

408-499-1835

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